![]() Honestly, I thought this was another one of those gimmick-y releases but it is actually a good product and it works. ![]() I prefer using my brow pencil or powder first before applying the Brow Freeze however, I have seen many apply the Brow Freeze first and then adding more product to their brows. I find this very easy to use (once I learned that less is more) and it lasts for a really long time. My second time using this product, I was able to get the fluffier brow look since I used a lot less product. There's still some give to the brows but they are definitely "frozen". ![]() The wax also did not have a "crunchy" feeling. However, throughout the day when the brow wax dried, it actually looked a lot fluffier than it did upon first application. Upon first application (using too much product), my brows felt and looked very laminated which was not what I was going for. Like I said, I've never used a brow wax before so this is very novel to me. When I first tried out this product (I did a live GRWM in my stories last week), I was not sure how much product to use. It does have a slight bounce when you touch it but that's about it. This consistency of this was is solid but not too firm where you have to scratch the layer to get some product. The clear wax is contained in clear tub with a gold screw cap. So let's get to the basics, this came in a black box with gold and white typography, similar to most ABH packaging. I was sold when my friend Leah on Instagram did a live-try on in her stories using this brow freeze.
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